The Shopping Duality
- why to shop at 2 grocery stores

There are 2 main types of business models used by retail grocery stores. Understanding the pricing philosophy of each will allow you to dramatically increase savings.

Discount grocery stores have lower everyday prices on the vast majority of products. While there are some sales, reductions tend to be minor, because prices are already generally lower. The discount pricing model favors lower regular prices over sales.

Standard grocery stores have higher everyday prices, especially on brand name products. But there are substantial discounts each week on many products. The standard pricing model favors higher regular prices, with major weekly sales.

You are likely already familiar with these different pricing models, even if you never gave it much thought. In fact, you can probably think of an example of each store type.

While many people shop for food strictly from one store, you can save a lot of money (SIGNIFICANT amount) by shopping at both types of grocery stores. You target the weekly sales of the standard store. Use the discount store for the rest.

Here's the process. Make one weekly standard store trip, to take advantage of the big sales. Don't waste time on anything else. Make one monthly discount store trip, to stock up on everyday lower price items that never go on sale at the standard store.

You need to shop weekly at the standard store, to make sure you hit all of the big sales. But you can go whenever you want to the discount store, because prices stay relatively the same.

If you pay attention to the standard store sales, you will begin to recognize that many products go on sale frequently. This is known as a sales cycle.

But that is another article.
[The Strategic Shopping Formula]

You will also notice that some products are never marked down. Products which never go on sale should be purchased strictly from the discount store.

After awhile, you should get a feel for which products should be purchased at which store. Done right, this dual strategy can net savings of 40% from grocery bills.